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Pitching a workshop can feel intimidating, but it doesn’t have to be.

In this fast-paced, hands-on session, participants will learn by doing. We’ll craft a workshop proposal using the four questions from the field15 proposal pitch form as a guide. Together, we’ll choose a simple, writing-related topic, like writing an elevator pitch, crafting section titles, or researching competition. We’ll collaborate on a workshop title, draft a clear, compelling abstract, define what attendees will be able to do, and frame the facilitator’s experience and audience fit. Along the way, we’ll explore what makes a pitch stand out and how to communicate value with confidence and clarity. Participants will leave with a complete example pitch and a process they can use for future submissions.

Join us to practice crafting a compelling pitch for a workshop and learn to:

1

Answer the questions on the field15 workshop proposal form with confidence.

Review each question on the proposal form, understand what sort of answers we are looking for, and prepare to respond clearly and succinctly without overselling or underselling your idea.
2

Create a compelling title.

Craft a workshop title that is specific, engaging, and aligned with audience expectations while clearly communicating the value of the session.
3

Write a workshop abstract.

Prepare an abstract that balances clarity and appeal by explaining what the workshop covers, who it’s for, and why it matters, all in a concise, reader-friendly format.
4

Describe what attendees will be able to do as a result of the workshop.

Translate broad goals into concrete outcomes by identifying practical skills and takeaways that you can apply immediately after the session.
5

Relate prior experience to the workshop topic.

Write a bio that frames your background, expertise, and lived experience in a way that shows a strong fit between you, the topic, and the intended audience.

What Sets This Session Apart?

Rather than a lecture or a focus on theory and abstract advice, you’ll get hands-on practice in a group setting. Together, we’ll work through a proposal from start to finish and talk through how each component connects. You’ll leave with both a complete example and a repeatable process to use for future workshop submissions.

About Margaret Eldridge

Margaret Eldridge has decades of experience coaching authors and evaluating book proposals with publishers like Wiley, Manning, and The Pragmatic Programmers, and she has an insider’s understanding of what makes an idea stand out in a crowded marketplace.

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